NBC’s newest program, “About A Boy,” could be misleading to parents with this title, but with a TV-14 rating you can be assured this will not be for family viewing. The name of the show along with the age of the primary cast member will attract young viewers. The content in this program, and even its commercials, is inappropriate for young viewers. New episodes air on Tuesday evenings at 9:00 p.m. EST/8:00 CST.
The program is about a single mom raising her child the best she can. She has her own way of doing things and pours her entire life into raising her son, but then is ridiculed as a prude for focusing on her son instead of her own social life and dating. The child is a nerd who is picked on at school because his mom is overprotective. Meanwhile their wild adult male neighbor tries to help the boy out, overstepping his boundaries by taking the eleven-year-old boy to a bikini party where alcohol is served and giving him “The Talk” without his mother’s permission. She asks this neighbor to watch her son when she is in a bind for a job interview, but on most days repeatedly asks the neighbor to keep his distance because he is a terrible role model. Their neighbor has one night stands almost every night of the week and sleeps with different women constantly. The young boy often sees these women in their lingerie. The show uses foul language and includes sexual encounters and innuendos throughout the entire thirty-minute program.
NBC’s newest show is irresponsible and tasteless. It is appalling that NBC intends to air a show that features immoral behavior in a positive light while attempting to draw in young viewers with the title and adolescent plot of the program. The network should be ashamed of themselves for also exposing this young male actor to this filth and crude humor.
Please send an email letter to the sponsors of this week’s episode of “About A Boy.” This week’s national sponsors were: Outback, Staples, Chili’s (Brinker), Colgate, Subway, Pizza Hut (YUM Brands) and Maybelline/L’Oreal.
Urge advertisers to place the program on their “do not advertise” list in protest of the attempt to desensitize America and our children by promoting inappropriate behavior.